Auckland University of Technology

What we do

We research the ethnic and religious diversity of New Zealand, particularly in the workplace, and the experiences of migrant women.

Our data needs

We need reliable and detailed facts about the people living and working in New Zealand. In particular, data on ethnicity and how it is changing over time.

What data we get

We use census data because it counts everyone living in New Zealand and collects information that can’t be found elsewhere else. We can get data on: 

  • age and sex 
  • birthplace 
  • cultural diversity 
  • families and households 
  • languages spoken 
  • religious affiliation. 

How we use the data

  • The data helps us identify areas of interest for us to conduct research into. 
  • The data and personal stories we research complement one another to help describe and tell the larger story of minority peoples. I use it in my job and in publications. 
  • We can identify social changes and emerging trends in ethnicity and religion. For example, trends in the numbers of people who identify with multiple ethnic groups.


Dr Pio used census data for her Work & Worship book. The book focuses on five minority religions in New Zealand: Muslims, Sikhs, Hindus, Indian Christians, and Zoroastrians.

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    Page published 24 March 2015

Dr Edwina Pio

Professor of Diversity and author


Children from inter-ethnic unions may align with more than one ethnic group. The census recognises this, allowing people to identify with multiple ethnic groups.

The customised datasets, which can be created on request, are amazing and the infographics are gorgeous. I’ve really appreciated the comprehensive data and helpful responses to questions, which have helped me to more deeply understand the implications of the data in the context of our country, as well as internationally.

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