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Counting everyone in Canterbury

Here's how Statistics NZ responded to the challenge of counting everyone in Canterbury on census day, given the impact of the Canterbury earthquakes.

Additional information 

Detailed help with census questions on the individual and dwelling forms was made available here: Census in Canterbury – help with filling in the forms. Samples of the 2013 Census forms are also available.

Census collectors provided households in most areas of Canterbury with a copy of the information leaflet 2013 Census – information for people in Canterbury (see Available files). This leaflet was designed to help people displaced by quakes to enter their usual residence details on the census forms. At census time, additional help was also available from the public contact centre, the census website, and help buttons on the online forms.

Extra collection area in Canterbury

We redesigned our census collection areas to create an additional area covering the CBD and red zones. Collectors working in this area received special training and support.

We tailored some of our local communications

We supplemented our national advertising and media campaign with some additional activity in Canterbury. This included providing Canterbury-specific stories for local media, building relationships with councils and community groups, and some localised online advertising to reach more Canterbury people with census messages.

How we developed this extra help

How we developed 2013 Census help for Canterbury describes how we worked out what extra help was needed for respondents in Canterbury.

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