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Tourism expenditure

The major focus of the TSA is to identify and measure tourism expenditure on goods and services produced within the New Zealand economy.

By determining tourism expenditure, tourism’s direct contribution to GDP can be derived, and compared with the contribution of other industries such as agriculture or manufacturing.

Table 7 presents tourism expenditure (or direct tourism demand) by type of product.

Download tables 1–14 (Excel, 16 sheets, 335kb) 

Table 7 shows that for the year ended March 2015:

  • Total tourism expenditure increased 10.3 percent, following increases of 4.0 percent in 2014 and 1.2 percent in 2013.
  • The strongest percentage increases in tourism expenditure were in:
    • other tourism products, increasing 14.4 percent ($238 million)
    • food and beverage serving services, increasing 12.9 percent ($369 million)
    • cultural, recreation, and gambling services, increasing 12.9 percent ($130 million).

Figure 8 presents the share of tourism expenditure (excluding GST).

The main products tourists purchased related to retail sales and passenger transport, contributing 35.1 percent and 28.2 percent, respectively. Tourists spent 20.6 percent of their budget on accommodation, and food and beverage serving services. They spent 13.8 percent on other tourism products and services (see figure 8).

Figure 8

Graph, Share of tourism expenditure by type of product, year ended March 2015.  

Table 8 presents tourism expenditure by type of product and by type of tourist for the years ended March 2012–15. The tourism product ratio is the proportion of total supply (national production plus imports) of each product that tourists purchase.

Download tables 1–14 (Excel, 16 sheets, 335kb)

Table 8 shows that for the year ended March 2015:

  •  Total household tourism expenditure increased 6.9 percent, following an increase of 3.5 percent the previous year.
  • The increase in household tourism expenditure was strongest in ‘retail sales – other’, up $192 million. Food and beverage serving services increased $124 million from the previous year.
  • Between 2012 and 2015, total household tourism spending increased 14.9 percent. Over the same period, total household consumption expenditure increased 11.1 percent.
  • Total spending by international tourists in New Zealand increased 17.1 percent, following an increase of 4.5 percent in the March 2014 year and a decrease of 2.0 percent in the March 2013 year.
  • The increase in international tourism expenditure was strongest in ‘retail sales – other’, up $403 million. Food and beverage serving services increased $236 million from the previous year.

Figure 9 presents the share of tourism demand (excluding GST).

Figure 9

Graph, Share of tourism demand by type of product and type of tourist, year ended March 2015.

As figure 9 shows, the biggest share of domestic demand was retail sales, at 39.9 percent, while international tourism’s demand of retail was only 27.7 percent of international spending. International tourists spent most of their budget on passenger transport (31.1 percent) and accommodation, food, and beverage serving services (26.6 percent).

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