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Screen Industry: 2013/14
Embargoed until 10:45am  –  08 April 2015

About the Screen Industry Survey

The Screen Industry Survey measures the size and shape of the New Zealand screen industry, and the range of activities involved in it. The activities include film and television production, post-production services, motion picture distribution, film exhibition, and television broadcasting. We published data from the first survey in 2005.

More definitions

ANZSIC: the Australia and New Zealand Standard Industrial Classification is a system classifying industries by industry group. We use the 2006 version in this survey.

Broadcasting: the distribution of works through media such as television or the Internet.

Business Frame: a register maintained by Statistics NZ of all businesses operating in New Zealand.

Contracting activity: activity that contributes to a work for which another business has production responsibility.

Digital technology: a measurement of the use of digital exhibition (eg digital cinema) and digital broadcasting (eg digital television broadcasting).

Distribution: the process of delivering the completed work for display to the public market. This includes marketing the completed work.

Economically significant business: one that meets at least one of these criteria: 

  • has greater than $30,000 annual GST expenses or sales
  • 12-month rolling mean employee count greater than three
  • is part of a group of enterprises
  • is registered for GST and involved in agriculture and forestry
  • over $40,000 of income recorded in the IR10 annual tax return (this includes some units in residential property leasing and rental).  

Employees: the number of employees as defined by a business' rolling mean employment (RME) count. RME is a 12-month moving average of the monthly employment count figure, obtained from taxation data, and related to PAYE. RME does not include those who are not paid PAYE, such as contract staff, and owner operators.

Enterprise: a business or service entity operating in New Zealand. It can be a company, partnership, trust, estate, incorporated society, producer board, local or central government organisation, voluntary organisation, or self-employed individual.

Exhibition: the display of a completed work to the public at pre-set locations, such as cinemas or museum displays.

Funding and financing: direct investment made by government and private organisations that specifically target a single project or series of projects, to aid with costs and to enable production. This includes production investment provided to businesses.

Gross revenue: the measure of total turnover for a particular variable. It measures all transactions and money flows, including internal transactions. We measure the screen industry using turnover, rather than net revenue earned by the industry.

GST: goods and services tax.

Imputation: the process of accounting for missing values in the data, either per question, or for whole unit responses.

Non-broadcast media: works intended for a specialised audience, such as corporate, marketing, training, or educational media.

Post-production: all activities involved in putting together scenes to make a production complete; for example editing, duplication, visual effects, and audio.

Producing: business activity on a work for which the business has end-to-end responsibility. This does not preclude the business contracting aspects of the overall production to other businesses.  

Production: all work leading up to and including filming. This includes development, pre-production, and principal photography.

RR3: randomly adjusting values up or down to a number divisible by three, otherwise known as random rounding to base 3.

Screen industry: all aspects of the industry included in the Screen Industry Survey. All businesses and activity involved in creating screen content (production and post-production), and the display of such works (distribution, exhibition, and broadcasting) are part of the survey. 

Value added: income formed in the production process. Value added equals output minus intermediate consumption. Value added is the income available to reward the production factors involved. 

Weighting: if we don’t get a response from a business, we give other businesses with similar profiles a weight to represent the missing business.

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