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Māori SMEs cast net to 53 export markets

Tatauranga Umanga Māori 2016: Statistics on Māori businesses – SMEs – media release

Tirohia tēnei whārangi i te reo Māori

Smaller Māori businesses are stretching their nets to dozens of countries around the world as they come up with new ways to grow, Statistics New Zealand said today.

Tatauranga Umanga Māori 2016: Statistics on Māori businesses, released today, looks at the performance of 660 small and medium-sized Māori businesses.

Despite their relatively small individual size, the small and medium-sized Māori businesses (SMEs) reeled in exports worth $44 million in 2015, up 15 percent on the previous year.

"Their collective sales reached 53 countries, going as far away as the United Kingdom, and China, as well as traditional markets such as Australia, where Māori export trade dates back to the 1820s," Tatauranga Umanga Māori senior manager Jason Attewell said (see Te Māori i te ohanga – Māori in the economy – Early trade with Pākehā, Te Ara).

A factor in Māori export success may be the high rate of innovation, which stood at 63 percent in 2015, compared with 49 percent for all New Zealand business. Innovative firms trying to create better goods and services invest in research and development, marketing, and design.

Richard Jones, Chief Ideas Officer for the Poutama Trust (which worked with, and invested in, many of the Māori SMEs covered in Tatauranga Umanga Māori 2016), commented that “the expansion of Māori food producing business into international food markets validates the decision Poutama made in 2010 to concentrate on the food sector, particularly value-add in relation to exports.” He also noted that the young, dynamic, entrepreneurial group of innovators working in the honey sector is one example of the growth of Māori SME exports to markets such as the UK, Europe, and Asia.

See Tatauranga Umanga Māori 2016: Statistics on Māori businesses for more details.

 

Image, Jason Attewell.

Jason Attewell, Tatauranga Umanga Māori senior manager 

Image, Richard Jones.

Richard Jones, Poutama Trust Chief Ideas Officer (www.poutama.co.nz

Ends

For media enquiries, contact: Jason Attewell Wellington, (04) 931 4652, info@stats.govt.nz
For media enquiries in te reo Māori, contact: Rhonda Paku, (04) 931 4096
Authorised by Liz MacPherson, Government Statistician, 29 June 2016

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