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Purpose and key points

Purpose 

Māori economic development is an important driver of New Zealand’s economy. Within the economy Māori businesses include Māori authorities, small- and medium enterprises, and Māori-in-business (self-employed).

Tatauranga Umanga Māori 2015 provides a range of statistics on a subset of Māori businesses that contribute to our country’s economy – Māori authorities. These updated statistics illustrate the importance of Māori authorities to the economy, and that they have grown and diversified at the same time as they’ve strengthened their existing connection with the land and the sea.

Customers interested in Māori business and economic development, such as Māori authorities themselves and government agencies working with them, will find this information useful.

About Māori authority statistics 

The Tatauranga Umanga Māori project is a multi-year research project that involves defining and identifying the role of Māori businesses within both the Māori and New Zealand economies. The project reflects our organisation’s strategic goals around ‘unleashing’ the power of existing data for Māori – to promote informed decision-making according to Māori aspirations. This includes producing a holistic set of statistics in future reports, representing Māori economic, social, cultural, and environmental data.

In this report, a ‘Māori authority’ is an entity that aligns to a subgrouping of ‘entities for the collective management of assets’ in the Māori economy. This differs from the definition in the Income Tax Act 2007.

See chapter 7 for our full definition of a Māori authority.

When we refer to ‘Māori businesses’, we use the wider definition that incorporates Māori-in-business.

We also introduce new statistics in this report that build towards expanding our coverage of the Māori economy. These include distribution and sales of Māori tourism businesses and the contribution of Māori employees through wages they are paid.

This report illustrates the wealth of information available from official statistics once we are able to identify Māori businesses, and shows how these businesses are increasingly diverse, productive, and internationally connected.

Tatauranga Umanga Māori 2015 is our third official release of Māori authority statistics. It follows the work on Māori authorities we published earlier. See:

Tatauranga Umanga Māori 2014 (Statistics NZ, 2014)

Tatauranga Umanga Māori – consultation paper (Statistics NZ, 2012).

Summary of key points

  • Māori authorities have evolved beyond traditional land-based industries, most notably into financial and insurance services.
  • At February 2014, 89 percent of Māori authorities were located in the North Island, particularly the rural areas of Bay of Plenty (27 percent) and Waikato (21 percent).
  • Despite the predominance of Māori authorities in the rural North Island, filled jobs were concentrated in the South Island and Waikato in 2014.
  • Most filled jobs in Māori authorities were in agriculture, forestry, and fishing (18 percent), education and training (19 percent), and health care and social assistance (16 percent) in 2014.
  • The asset base of Māori authorities continued to grow in 2013, up 9.1 percent from 2012 to reach $12.5 billion.
  • Total income for Māori authorities increased $430 million (18 percent) from 2012, to reach $2.9 billion in 2013.
  • Māori authorities in the traditional land- and sea-based industries held half of all Māori authorities’ assets.  
  • Goods exported by Māori authorities were worth $526 million in 2014, up $16 million (3.1 percent) from 2013.
  • Kaimoana (seafood) remained the top export commodity in 2014.
  • Māori authorities exported to 58 countries in 2014, up from 54 in 2013.
  • China was the top export partner, receiving 44 percent of Māori authorities’ total exports. 

     
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