High flyers in horticultural industry

Most horticultural industries in New Zealand grew in 2012, but find out about the high flyers.
  • Image, close-up of ripening organic kiwi fruit.

    Area planted in wine grapes has big increase

    The area planted in wine grapes has grown significantly since 2007. By 2012 it had increased by 4,950 hectares to a total of 34,560 hectares, just slightly more than 2011’s 34,060 hectares.

    Marlborough, the largest wine growing region, had 5,460 hectares more planted in 2012 than in 2007 – up from 17,170 to 22,630 hectares. The sauvignon blanc grape variety continues to dominate the wine industry and this contributed to Marlborough’s growth.

    Gisborne and Otago, where other grape varieties are predominant, had slight decreases between 2007 and 2012.

    Gold sparkles for kiwifruit

    The total kiwifruit canopy covered 12,760 hectares in 2012, slightly below the 2007 figure of 13,080 hectares. The area planted in gold kiwifruit varieties has increased 34 percent (770 hectares) since 2007, while for green kiwifruit the area decreased 10 percent (1,000 hectares).

    However, exports of kiwifruit increased in the five years to June 2012, with the value of exports up nearly 40 percent. In the June 2012 year, gold kiwifruit exports brought in around 40 percent of the total kiwifruit export value – although they were just one-quarter of the total kiwifruit export volume.

    Pipfruit travels the world

    According to Pipfruit New Zealand there are around 500 growers who produce fruit at 955 known orchard sites (this includes fruit for export and fruit grown for the domestic market). Apples, pears, and nashi make up the pipfruit sector.

    The total area planted in pipfruit trees is around 9,540 hectares. Hawke's Bay is the largest producing area, followed by Nelson, then Central Otago.

    About 300,000 tonnes of fruit are produced for export, which is about 70 percent of the total pipfruit production in New Zealand.

    Before the 2001 deregulation of the pipfruit industry, it operated as an export monopoly owned by one company (the New Zealand Apple and Pear Marketing Board and then ENZA Ltd). Since it was deregulated, there have been about 90 pipfruit exporters each year. However, the largest 10 of these account for 75 percent of the total volume New Zealand exports.

    Apples are exported to 74 countries around the world. Our key export markets are Continental Europe (37 percent), Asia (23 percent), United Kingdom and Ireland (15 percent), and the Americas (19 percent).

    Source: Pipfruit NZ and Statistics New Zealand

The sauvignon blanc grape variety continues to dominate the wine industry and this contributed to Marlborough’s growth.
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