Monitoring key trends – example

Adam wants to know if there are any trends that could affect his business. He runs a personnel agency in Christchurch that supplies staff to local businesses in the hospitality industry.  

For no cost, we provide him with statistics on the number of people employed in the accommodation, café, and restaurant industry group in recent years. A gradual decline is apparent.

He uses the data to anticipate and monitor demand for the services he offers.


Employees in the accommodation, restaurant, and café industry
Christchurch city

Year

Number

2007

14,070

2008

14,340

2009

13,470

2010

13,360

2011

13,130

2012

11,030

2013

11,400

2014

11,940

Source: Statistics New Zealand
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