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Investigating the value of providing a census Internet option for small mobile devices

This report presents research on ways that New Zealanders access the Internet on small mobile devices.

The research was part of the 2013 Census development. It aimed to investigate the value of developing a census Internet design for small devices such as mobile phones.

Our results came from four focus groups that were held with young people and professional adults. Each group consisted of six to nine people who accessed the Internet on a mobile device. The specific objectives for these focus groups were to explore:

  • the range of devices people use to access the Internet 
  • typical patterns of use 
  • the design features common to user-friendly mobile sites
  • how likely people were to fill out their census form on small mobile devices.

To read the report, download or print the PDF from 'Available files' above. If you have problems viewing the files, see Opening files and PDFs

ISBN 978-0-478-37777-4 (online)
Published 20 July 2012

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